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For decades, ethical practices and sustainability has always been at the heart of Ioanna Kourbela's philosophy, long before people were aware of the concept.

Ioanna Kourbela led the way, not only by using locally grown fair trade certified 100% organic cotton, but by initiating projects to ensure the support of small local workshops, and the fair treatment and rights of textile workers.

Since the 1970's, Ioanna Kourbela has been known for quality knitwear. The Ioanna Kourbela 'Basics' collection is entirely made of the finest 100% organic cotton spun in Greece.

Ioanna Kourbela is also an active member of (TCBL) Textiles Clothing Business Labs, which is a pan-European group aimed at supporting Sustainable Development and certified ethical standards and procedures in textiles within not only Greece, but Europe.